Search Term Analyzer
Analyses only the search-term data you provide. Not keyword research — no search volume, ranking or demand data.
Import CSV (optional)
Paste or upload your own ad report export. You map the columns — no marketplace column names are assumed.
XLSX is not read directly — save the sheet as CSV. Processing limit: 2,000 rows / 2 MB per import.
Your data
Enter only what you have. Metrics needing a missing field are not calculated.
Your rules
Every threshold is yours and visible. 0 = rule off.
"Possible negative keyword candidate" = spend at or above your high-spend rule with 0 orders. It is a prompt to review, not an instruction to add a negative.
Summary
Totals-based metrics (never averages of row percentages).
Terms analysed
0
Spend
—
Sales
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Clicks / Orders
— / —
ACOS
—
Spend and ad revenue not supplied.
ROAS
—
Spend and ad revenue not supplied.
CTR
—
Impressions and clicks not supplied.
Conversion rate
—
Clicks and orders not supplied.
Spend with zero orders
₹0.00
Possible negative candidates
0
Meeting your target
0
Terms
No terms match.