PPC Analyzer
Works only from campaign data you enter or import. No connection to Amazon Ads or any marketplace.
Import CSV (optional)
Paste or upload your own ad report export. You map the columns — no marketplace column names are assumed.
XLSX is not read directly — save the sheet as CSV. Processing limit: 2,000 rows / 2 MB per import.
Your data
Enter only what you have. Metrics needing a missing field are not calculated.
Your targets (optional)
No universal 'good ACOS' exists — flags use only the targets you set. 0 = no target.
Break-even (optional — needs your product economics)
Profitability is not estimated from ad data alone.
Summary — all campaigns
Overall percentages use totals (e.g. ACOS = total spend ÷ total ad revenue), never an average of campaign percentages.
Total spend
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Total ad revenue
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Total sales
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Clicks / Orders
— / —
ROAS
—
Spend and ad revenue not supplied.
ACOS
—
Spend and ad revenue not supplied.
TACOS
—
Total sales not supplied.
CTR
—
Impressions and clicks not supplied.
CPC
—
Spend and clicks not supplied.
Cost per conversion
—
Spend and orders not supplied.
Conversion rate
—
Clicks and orders not supplied.
By campaign
Enter at least one campaign.
ROAS = revenue attributed to ads ÷ ad spend. ROAS % = ROAS × 100. CTR = clicks ÷ impressions × 100. CPC = spend ÷ clicks. Cost per conversion = spend ÷ orders.