Business CalculatorsFree
Customer Acquisition Cost Calculator
What you spent to acquire each new customer.
Calculate
Use figures from the same reporting period and a consistent revenue basis.
Acquisition cost breakdown & AOV comparison
CAC below AOV does not establish profitability. Product margin, repeat purchases and other costs also matter.
Result
CAC cannot be calculated when new customers is zero.
CAC = customer acquisition spend ÷ new customers acquired.
Interpret this metric in the context of your business; there is no universal good threshold.